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Full Business Review

An impartial, top-to-bottom read on how your business actually performs. The starting point for owners who want a real view of where they stand.

A second opinion on your business.

Most owners spend their days in the business. We spend ours looking at it from the outside. That difference matters. After a few weeks of trading, every owner builds blind spots, familiar problems start to look normal, awkward conversations get postponed, and trends get explained away.

A Full Business Review is the antidote. We come in with no preconceptions, look at the figures, the structure and the way the business runs, and feed back what we find. The aim is not to tell you what you want to hear. The aim is to tell you what is true.

Some reviews surface a single issue that has been hiding in plain sight. Others confirm everything is roughly fine but point at three changes that lift performance noticeably. Either way, you finish with a clearer view than you started with.

Quick facts

For
Established trading businesses
Output
Written report & findings session
Timeline
Typically 2–4 weeks
Cost
From £600 (depending on volume of data)
Commitment
One-off project

Signs you should consider a review.

Tick two or more and a Business Review will probably pay back several times over.

+

You have not had an external set of eyes on the business in the last 12–18 months.

+

The numbers feel slightly off and you cannot quite put your finger on why.

+

Margins have slipped over the past year and the reasons are not clear.

+

You are thinking about raising finance or restructuring existing debt.

+

An exit is on the horizon, somewhere in the next two to five years.

+

You recently took the business over, inherited it, or bought into it.

+

You have been making decisions on gut feel and want a check against the figures.

+

A trusted adviser has told you the business is fine and you are not convinced.

The five areas we work through.

A Business Review is not a single document, it is a body of work across the parts of the business that matter most. Each area can be done on its own, but they tend to overlap.

01

Business financial performance review

An honest read of how the business is performing financially. Not the version the accounts present at year-end, the live, month-by-month story they actually tell.

  • Profit and loss analysis across the trailing two years
  • Gross margin trends, by product or service line where possible
  • Overhead review and cost-base analysis
  • Working capital and cash conversion review
  • Comparison against sector benchmarks where available
02

Business pricing analysis & restructure

Where your pricing helps the business, and where it leaves money on the table. Most small businesses underprice. A few overprice quietly and lose customers. We work out which is happening.

  • Pricing model review against cost-to-serve
  • Competitor and market positioning analysis
  • Customer-level profitability where data allows
  • Pricing structure recommendations
  • Phased implementation plan if changes are needed
03

Lending reviews & restructures

Existing debt assessed for cost, fit and risk. If your current lending arrangement is working, we will say so. If it is costing you more than it should, we will show you what to do about it.

  • Review of all current borrowing facilities
  • True cost-of-capital calculation, all-in
  • Covenant and security position assessment
  • Restructuring options where appropriate
  • Refinancing introductions where it benefits you
04

Sales targeting & monitoring

Sales targets that are based on something. The figures get set against capacity and conversion, not pulled from a hat, and there is a way to track them month-to-month that does not need a finance team.

  • Realistic monthly and quarterly targets, by line
  • Pipeline and conversion analysis
  • Leading-indicator metrics specific to your business
  • A simple monthly tracking framework
  • Early-warning triggers for when things drift
05

Development & planning

A practical route from where you are now to where you want the business to be in two to three years. Not a vision document, a plan with numbers and dates.

  • Strategic options assessment
  • Three-year financial projections
  • Investment and resource requirement
  • Sequencing, what comes first, what waits
  • Milestone schedule with measurable outcomes

From first chat to final report.

A typical review runs over three to four weeks. The headline shape of it looks like this.

01

Initial conversation

Free, no obligation. Forty-five minutes by video or phone. We talk through the business, what is on your mind, and whether a review is the right move at all. If it is not, we will say so.

45 minutes · free
02

Scope & agreement

If both sides want to proceed, we agree the scope, deliverables, timeline and fee in writing. No commitment until that is signed off.

2–3 working days
03

Data gathering & access

We agree what information we need and how we get it, accounting software access, recent management accounts, contracts, customer data. We work around your team to keep the disruption to a minimum.

Week 1
04

Analysis

The heavy lifting. Numbers worked through, patterns identified, questions raised. Expect a couple of clarifying calls during this stage, some things only make sense once we have looked at them properly.

Weeks 1–3
05

Findings session

Before the written report, a face-to-face or video session walking you through what we found. This is where the conversations happen, you push back, we explain, things get clearer.

Week 3 · 90–120 mins
06

Written report

The findings written up properly, with prioritised next steps. Not a 60-page doorstop, a focused document you will actually read and use. Delivered within a week of the findings session.

Week 4
07

30-day follow-up

A check-in call a month later. Questions answered, drift caught, decisions sense-checked. Included as standard.

+ 30 days · included
“

No finance-speak. Plain English, always.

One thing runs through every service: we explain it in language that does not need a glossary. Technical jargon gets translated as a matter of course, so you actually understand what you are signing off, what the figures mean, and what to do next. That promise is built into the price.

The deliverable.

A Business Review ends with something you can hold, share and act on, not just a meeting you remember bits of.

The written report is the core deliverable. Plain English throughout, structured around the findings rather than the process, with prioritised next steps clearly called out.

Written report (typically 15–25 pages)Findings, supporting analysis, and prioritised next steps
Findings session90–120 minute discussion before the report lands
Underlying analysisThe spreadsheets and workings behind the findings, in case you want them
30-day follow-up callA check-in once the dust has settled
Implementation support (optional)If you want help putting the recommendations into action

The things people ask.

If yours is not here, ask us in the first conversation.

How long does a Business Review take?

Usually two to four weeks from data access to final report. Larger or more complex businesses can take longer. We agree the timeline in writing before starting.

How much does it cost?

It depends on the size and complexity of the business and which of the five areas you want covered. Most reviews fall in a fairly predictable range, and we agree the fee up front in writing, no surprises at the end.

A free initial conversation is the right way to get a meaningful figure.

Do I have to give you access to my accounts?

For the financial performance side, yes, we cannot review what we cannot see. That is usually read-only access to your accounting software (Xero, QuickBooks, Sage and similar are all fine), plus the last two years of management accounts and statutory accounts.

Everything is covered by a confidentiality agreement signed before the work starts.

What if I disagree with the findings?

You push back, we discuss, we look again at the data. That is the value of the findings session, conversations happen before the report is final. We are not here to win an argument. We are here to get the read right.

Do you help me actually implement the recommendations?

If you want us to, yes. Some clients take the report and run with it themselves. Others want us alongside while they work through the changes. We can either step away after the report or roll into a Virtual CFO arrangement, whichever suits the business.

Is this confidential? Will my accountant know?

The work is confidential. We do not contact your accountant, bank or any third party unless you ask us to. Many clients do bring their accountant into the conversation once the report is in hand, the two pieces of work are complementary, not competing.

Ready to talk it through?

Book a free, no-obligation conversation. We will tell you where we can help, and where we cannot.